B2B Marketing

Business-to-Business (B2B) marketing refers to the promotion or marketing of business related products and/or services to other business. B2C (Business-to-Consumer) marketing on the other hand refers to the marketing of products and services to individuals whereas B2B focuses on businesses.

As a Chief Marketing Officer (CMO) and Managing Partner at naughtybanana, I am responsible for leading and managing the organisation’s marketing strategies and business development. I am involved in driving brand awareness, customer acquisition, and revenue growth through effective marketing initiatives, market research, and collaboration with cross-functional teams. I have experience working with clients in various industries such as defi, crypto, music and events, consumer packaged goods to name a few. I am passionate about entrepreneurship and creative problem-solving which help me stay updated on industry trends and foster innovation to drive the organization’s competitive advantage in the market.