Leah, Women In Marketing
Women In Marketing

Women In Marketing 2021 Edition ft. Leah Waweru from Powwater Kenya

Joining us from the beautiful country of Kenya is Leah Waweru who is the Head of Growth and Marketing at Powwater. She shares with us the importance of mentorship despite how much its been overlooked. Let’s learn more about her on this segment of Women In Marketing.

LET’S GET PERSONAL

THANK YOU FOR TAKING THE TIME TO PARTICIPATE IN OUR WOMEN IN MARKETING SERIES, LEAH. LET’S START ON A LIGHTER NOTE. WHERE WERE YOU BORN? WHAT ARE SOME OF YOUR MEMORIES GROWING UP?

I was born in Nairobi, Kenya. Generally a tomboy. A big child – loved good food, the food loved me right back. I was cheeky too and the most convincing person you would ever meet. My siblings used to tease me about how I got everyone to drink Sprite as it was the best soda ever made in my young mind -and they drank it! 

Who knew I had a career in influencer marketing? Too bad I didn’t pursue it directly, lol. I was a carefree child, always the one willing to try new things. My dad would jokingly refer to me as his boy; I was born into a family of four girls and a brother who came along after me.

WHAT WERE YOU LIKE IN YOUR HIGH SCHOOL/COLLEGE YEARS? 

High School years were baptism by fire.

I went to a school in rural Kenya – Karima Girls’ High School, a few miles from Mt. Kenya where the conveniences of modern life were but a faint memory. 

I, however, could not prefer it any other way – this life gave me street cred I didn’t know I needed! 

When it came to campus life? I cannot for the life of me understand why I was so shy and reserved. 

My life revolved around my hostel room, the lecture rooms, and the dining hall. Even the dining hall was an internal struggle with the million-dollar question on whether or not I needed to go and eat, which meant that I had to see other people and “people”…lol.

There was an orientation program – called Doulos – (Hi Daystarians 😅) that was all about fun and games and getting to know other freshers – a program I loathed with every fibre of my being…lol! But I lived, survived, and got the towel – we got towels during graduation as a keepsake to remember to wash the feet of others through servant leadership just as Christ washed His disciples’ feet.

Leah with friends. Women In Marketing 1

IF YOU COULD BE ANY ANIMAL, WHAT WOULD IT BE AND WHY? 

I’d be a duck – wait, let me explain. 

Had you asked me this three years ago, I probably would have been a Dolphin (with that weird “I know something you don’t smile dolphins have”). But three years ago, as I was leaving a particular company that I had given my blood, sweat, tears to –  a very bittersweet moment for me during my going away lunch as my then CEO – (Hey Alex) referred to me as a duck! 

I was almost insulted at first till he explained what he meant.

A duck paddles like crazy underneath, but all you see at the top is motions of grace! I present a very calm exterior, especially on the job. Meanwhile, my brain is a 24/7 beehive of activity that’s always thinking of what’s next – always looking for how to simplify and digitize processes – if I could find a way to get it at the tap of a button, let’s find it!

WHAT’S YOUR FAVOURITE MEAL? THAT ONE MEAL YOU WOULD FEEL NO SHAME FOR NOT SHARING!

I could eat fried plantain for breakfast, lunch, and dinner and still get up at 3 am to snack some more on it! Especially laced with the Honey and Mustard sauce, black pepper, and garlic salt – ah!! 

I highly recommend this as a national treasure! 

I have no recollection of tasting plantain growing up. The only version I knew was “matoke” (green cooked bananas) which I disliked to date.

IMAGINE WAKING UP $10 MILLION RICHER TOMORROW, WHAT WOULD YOU DO WITH YOUR FORTUNE? 

Technically that’s about $9mill as 10% goes into God’s work without whom I would have lost ALL of my marbles a long time ago – He is my ultimate marble keeper!!

So with the 9M, buy me a good chunk of real estate away from the hustle and bustle of the city – one with a beautiful garden and a pool and bulk up on my kids’ college funds.

 Having worked in startups in the last few years, I would seek to invest a good portion of it into great ideas impacting the youth. I would also put it towards the education of kids in marginalised communities. 

I would also invest quite a bit into environmental conservation projects. Estimations say that we are currently at about 3 trillion trees on earth. That could become a tale we tell future generations in 300 years. I could write a book on why a green cover is crucial but, that’s not the goal of this piece, is it?

Also, family! Absolutely family! This is Africa! Starting with my folks – a good chance for them to see the world in their sunset years.

The remainder would see my kids and myself globe-trot starting with magical Dubai! I’d love to give them these experiences in their younger years to stimulate their imagination as to what this big oyster holds for them.

WHAT IS THE ONE INTERESTING THING ABOUT YOU THAT WE WOULDN’T FIND ON YOUR LINKEDIN PROFILE? ANY HIDDEN TALENTS PERHAPS? PREVIOUS WOMEN IN MARKETING CANDIDATE, DR. LIEZEL BYGATE SAID THAT SHE IS AN EXPERT HULA-HOOPER!

I braid hair quite decently but, that’s not even it. I could have been a long-distance trucker in another life! I love to drive – open road, just a decent amount of speed *wink* and a stick-shift preferred. Driving is my ultimate zen, idea-generating space, and it also helps to have an eclectic playlist. 

I used to leave the house in PJs and drive up to the airport. Then I would make a trip back again to my house in the dead of the night. (This was before corona lockdown, of course).

CAREER AND WORKPLACE

WHAT ENCOURAGED YOU TO PURSUE A CAREER IN MARKETING? AFTER ALL, MOST OF US GREW UP WANTING TO BE DOCTORS, RIGHT?

Honestly, my dream career growing up was to work as an air hostess. You can blame it on the glamorous images which I would see on TV. I even had gotten some interviews with renowned international airlines. As time went by, however, I seemed to gravitate towards the psychology of what makes people buy the things they do, their expectations on customer experience – my own experiences and what was lacking in our market.

Leah on a motorbike. Women In Marketing

It was further sparked by a stint I had in finance. You know those jobs you get when waiting to graduate? The ones your folks know a relative and demand that you will not waste away the education they paid for? Yep, those, a role I am forever grateful for as it was in an advertising agency that I managed major accounts for, such as Safaricom, Beiersdorf amongst others. I revelled in the designs, thoughts, creative briefs in as much as I was handling the boring side of checks and balances. I loved how the account managers at the time seemed professional, speaking big words and wheezing in and out of the office for client briefs educating clients on how customers would best consume their products/services and voila! A seed was planted.

On the flip side, I would never have made a good doctor anyway. I cannot even pull out my children’s teeth when they come loose. I am too squeamish!

GIVE US A SNEAK PEEK OF HOW YOU TYPICALLY START YOUR DAY. ARE YOU #TEAMCOFFEE OR #TEAMTEA? OR BOTH? YOU BEAUTIFUL REBEL!

Coffee Coffee Coffee! I cannot articulate enough the magical powers of a smokey medium grind, dark roast coffee with lots and lots of milk! Powerful, absolutely underrated black gold! 

HOW BEST DO YOU MAINTAIN A WORK-LIFE BALANCE?

This is the most elusive feat I’m yet to conquer. 

I haven’t done a stellar job at it because I am a perfectionist. A pending task will eat me up from the inside till I just get it over and done with. 

It takes a lot for me to mentally shut off work and focus on family. My 10-year-old has even had to learn my job. It’s pretty impressive the suggestions she has for me sometimes, Lol!

Queue in the pandemic with a work from a home model and that completely obliterated the line between work and home as they just ended up becoming the same thing sometimes working hours on end to chew off a few of the next day’s tasks which in essence becomes a vicious cycle.

This year I hope to achieve this elusive ideal so help me God! I’m intentionally finding time to take breaks no matter the guilt and purposefully do something that would take me away from my laptop such as playing with my kids, taking walks, or fixing something around the house. 

I have also worked with a fantastic career coach – Anne Wang’ondu and I am learning how to delegate a bit more. I can build amazing teams that can stand on their own feet if Leah missed a day or three. The most chilling statement she mentioned was, “if something were to happen to you Leah, God-forbid it, of course, they would replace you in a heartbeat – you need balance and there’s more to life than work!”

YOU OBTAINED YOUR MBA IN MARKETING FROM THE DAYSTAR UNIVERSITY. YESSS GIRL! ACCORDING TO CNBC, RESEARCH CONDUCTED BY GLASSDOOR FOUND THAT COMPANIES LIKE APPLE, GOOGLE AND IBM (AMONGST OTHERS) OFFER WORK-FROM-HOME JOBS THAT DO NOT REQUIRE ANY FORMAL EDUCATION. IN YOUR OPINION, HOW CAN YOUNG WOMEN UTILISE THE INTERNET TO UPSKILL THEIR CAREERS PARTICULARLY IF THEY ARE NOT ABLE TO AFFORD A FORMAL EDUCATION?

Quite frankly, at the time I joined Daystar to pursue my MBA, a LOT was going on and I was using that as a distraction from the circus that was pregnancy, work, and generally a whole lot that was going on at the time. 

Suffice it to say, upon taking maternity leave, I, unfortunately, did not return to complete but is part of my to-do list someday soon.

Having said that, I must confess I am a lifelong learner and have gained a wealth of knowledge from online learning courses in the meantime, especially in this fast-paced startup world, with never a dull moment, you have to keep at it, constantly learning new ways of doing things, hacks to keep you ahead of the competition and connecting with peers. ‘

Coursera, Udemy, Google and LinkedIn have a ton of affordable (mostly free) resources for people to use. With a stable internet connection, you can learn from anywhere in the world. A good way to find relatable courses is to find a field you’re interested in and simply key in the profession + free online courses – really quite that simple!

In hindsight, everything happens for a reason and I might just go back and change what I wanted to study.

YOU HAVE A GREAT RESUME. YOU’VE WORKED FOR COMPANIES SUCH AS ICEA LION GROUP, PARAPET CLEANING SERVICES AS WELL AS SAFEBODA. HOW IMPORTANT HAS LINKEDIN BEEN FOR YOU AND WHAT ADVICE DO YOU HAVE FOR YOUNG WOMEN LOOKING TO ESTABLISH THEIR PROFESSIONAL BRAND FOR NETWORKING PURPOSES?

LinkedIn is the tool that got me my last three jobs, cross my heart! From Parapet. SafeBoda, Apollo Agriculture and most recently Powwater amongst the other opportunities that have come my way.

LinkedIn is a fantastic and professional free tool if used prudently to position yourself not just for the job market but for side gigs that might come your way based on your skillset. Anyone who says there are no jobs/opportunities? Get with the program sis! Update your profile with relevant details of your skillset, work experience, get your peers to write you positive but honest recommendations, and use LinkedIn as often as you could. 

It’s a never-ending resourceful tool for both work, learning, and reconnecting with old associates.

SABRA MWAURA WAS A FEATURE FOR OUR WOMEN IN MARKETING SERIES. SHE MADE A FEW GOOD POINTS ABOUT THE IMPORTANCE OF MENTORSHIP FOR WOMEN. WHAT ARE YOUR THOUGHTS ON MENTORSHIP?

Mentorship, though novel sounding, has always been a constant feature in our lives, especially as women though not in a fully structured way. Mentorship, to say the least, is an often overlooked exercise irrespective of where you’re at in your career or life.

I’ve always marvelled at the thought of sitting at the feet of amazing folks who’ve gone before me not only in marketing but also in other fields. 

Whilst at SafeBoda, I had a few people in different dockets approach me to mentor them, and to be honest, the imposter syndrome checked in full gear as I began to wonder, what can I teach them? How can I impact their lives? How can we monitor progress? Am I qualified to do this? I googled the heck out of how to be the perfect mentor and came up with a hard and fast list – suffice it to say, we never did use my fancy little list but, I check in on them every so often. 

For me? I have an amazing mentor who might not even know she is – Hey Ms. Kanyua 🙂  she keeps me grounded – spiritually, personally, and workwise – always asking me the hard uncomfortable questions  😅

I do have my eyes set on an ex-boss and a particular person in my field to add to my list of mentors as I cannot emphasize enough the importance of having a good mentor and staying committed to the process.

WHAT’S YOUR SMARTEST WORK-RELATED SHORTCUT OR PRODUCTIVITY HACK?

Do the yuck harder to crack stuff first – clean them off your to-do list and end the day doing the lighter, breezy things.

JOB HOPPING IS A COMMON PHENOMENA ESPECIALLY IN THE DYNAMIC WORLD OF ADVERTISING AND MARKETING. WHAT’S YOUR OPINION ON JOB-HOPPING? DOES IT HURT OR AID ONE’S CAREER?

There’s a running joke in my head that after seven years, even the good Lord said, “Let that slave go!” Seven years, well technically six years nine months was the longest I’ve worked at a job, but I think this is because this particular job was what set my foundation in Marketing. 

I think as long as you have a vision set and have put in the right considerations to hop, it is quite acceptable for most employers who would have otherwise considered such candidates unfocused, unstable, or maybe just plain difficult to work with.

A basic consideration for you to job hop is, have you given the job your best shot? Is it working for you? Are you both a good fit for each other or, is one sucking the life out of the other? Has a better longer-term opportunity come up that’s more aligned to your personal goals? Then DO it! 

Having said that,  Apollo Agric has been my shortest stint at only six months but has been the most intense, rewarding  engagement of my career – on to the next chapter I say, #WaterIsLife! my mentor is VERY proud!

FOR ITS 2019 MOST INFLUENTIAL CMO’S REPORT, FORBES LISTED 31 WOMEN OUT OF 50 CANDIDATES (19 MEN). IT APPEARS THAT MORE WOMEN OCCUPY CMO ROLES COMPARED TO OTHER C-SUITE ROLES. WHY DO YOU THINK THIS IS THE CASE?

I might have the male marketers come at me here, but a woman’s perceptual skills are oriented to fast and intuitive thinking, whereas men are far more systematic. Put bluntly, women simply have a genetic advantage over men when it comes to marketing because they are more capable of understanding not just words but body language, unspoken words, and other non-verbal cues. 

A woman’s capacity to understand a brand’s uniqueness means that women are better suited to take charge of a brand. 

Women are generally able to bracket past experiences and understand current brands and their unique elements and features added to the fact that we’re always sassing out the competition *wink* – not only shoes and bags but more importantly, what makes customers respond to other brands.  

Their brains also age better and do not restrain themselves from asking hard questions.

 In recent years, however, I am pleased to know that more and more women are taking up their rightful places at the helm in all kinds of professions – we recently – in Kenya – have a nominated Chief Justice deputized by a woman as well in our country! 

This is a strong message to young girls and ladies who are watching these leaders pave the way for them.

REPRESENTATION OF WOMEN IN MARKETING, PARTICULARLY, IN SENIOR ROLES IS ON THE UP. IN YOUR OWN OPINION, WHAT ARE SOME OF THE CHALLENGES THAT WOMEN STILL FACE DESPITE THESE CHANGES, AND HOW BEST SHOULD THESE BE ADDRESSED?

In my opinion, the imposter syndrome and the inability to speak up for fear of not seeming certain in their ideas is the Achilles heel holding back women from levelling up. You will notice, and I say this from a good place, most men – even in instances when not very sure will speak up with confidence – women would rather research and be sure before articulating their ideas – this is good and bad – bad because by the time they would be sure, the ship might have sailed, good because a project would then be launched the “correct” way.

From my experience, I say speak! Speak even without all the information, Speak even when feeling afraid, Speak! You’d rather learn from mistakes than never launch at all!

“Taking initiative pays off. It is hard to visualize someone as a leader if she is always waiting to be told what to do.” – Sheryl Sandberg.

ONE OF THE LEARNING CURVES FOR MOST ORGANISATIONS SINCE THE BEGINNING OF THE PANDEMIC, IS THE SUCCESSFUL IMPLEMENTATION OF DIGITAL INFRASTRUCTURES TO FACILITATE REMOTE WORK. FOR TECH PLAYERS IN SILICON VALLEY THE TRANSITION WAS RELATIVELY SMOOTH WITH THE LIKES OF FACEBOOK AND TWITTER DESIGNING A FUTURE WHERE THEIR STAFF MAY POTENTIALLY WORK REMOTELY FOREVER.  THE ARGUMENT THOUGH, IS THAT THIS IS LONG OVERDUE. IN YOUR OPINION, WHY HAVE COMPANIES TAKEN SO LONG TO IMPLEMENT REMOTE WORK OPPORTUNITIES? 

Especially in the African setting, there’s been a tendency to “see and believe” where most employers would rather physically see their staff toiling at their desks than trust that they are working and, in some cases, much more productive when working from home. 

The solution, hire well – good attitude, teachable spirit, honest and full of integrity, have a great organizational culture that’s open and honest for employees to feel they have a say and can approach management with whatever’s on their mind, then you’ll find that most employees would return the favour and do the right thing even when Big Brothers’ camera is switched off. 

WORKING FROM HOME IS AWESOME! MOST OF US CAN AGREE. HOWEVER, IT IS NOT WITHOUT ITS SET OF CHALLENGES. EMPLOYEE WELLNESS HAS TAKEN A SIGNIFICANT STRAIN WITH PEOPLE WORKING LONGER HOURS AS A RESULT OF EMPLOYEES BEING ‘ALWAYS ON’ AND NOT BEING ABLE TO SWITCH OFF. HOW CAN EMPLOYERS GUARD AGAINST EMPLOYEE BURNOUT OR IN THE WORST EVENT, LOSING THEIR BEST TALENT?

A thin thin line Thabiso, very thin! On one hand, you have a management crop that needs to see you online every waking moment to feel like they are not paying full salaries for nothing, and on the other hand, you have a staff that feels like they need to “prove” they are working – especially in this pandemic where so many people have lost their jobs – you don’t want to be the next one on the chopping block – all this ending up in a vicious cycle leading to burning out. 

I like the efforts being made by organizations nowadays for mandatory happy hours/ office online catch-ups that force both employees and management to unwind with no focus on work for an hour or so. I will, however, say that a lot more needs to be done, especially now that we are not constantly “seeing” each other. 

HR/Management needs to be intentional about employees’ mental health. Suggestions such as having psychotherapists available on medical covers for employees to be able to access – you’d be surprised that it’s not all about salary increments that drive employees to deliver optimally. Also, enlisting the services of career coaches to not only work progressively with employees on their careers but also help unlock other potential areas that the said employees could grow into – furthering the development of the organization.

BCG PUBLISHED ITS INNOVATION REPORT FOR 2020 AND AT THE CORE OF ITS SELECTION CRITERIA ARE COMPANIES THAT HAVE SUCCESSFULLY MARRIED ARTIFICIAL INTELLIGENCE IN THEIR PRODUCTS AND SERVICES. ACCORDING TO YOU, WHAT MAKES SOMETHING INNOVATIVE? 

Innovate /ˈɪnəveɪt/ – make changes in something established, especially by introducing new methods, ideas, or products. Peter Drucker famously declared, “Innovate or die!”

Customers get bored easily. Companies need to consistently innovate to reduce production costs and improve production efficiencies. 

Your competition is consistently understudying how to beat you to get that share of your customers’ wallets. Just as the meaning of innovating suggests, simple things such as making the customer journey easier, a bit more fun, engaging – see that box we’re told to think out of to get their attention? 

Break down your customers into different boxes and communicate and package their desires according to their unique cohorts. A one size fits all approach won’t cut it.

HEMAL THAKKAR, BRAND MANAGER FOR BURGER KING INDIA IS A RECENT WOMEN IN MARKETING FEATURE. ONE OF THE KEY AREAS SHE IDENTIFIED FOR CONTINUED GROWTH IS THAT OF INFLUENCER MARKETING. WHAT DOES THE FUTURE OF MARKETING LOOK LIKE ACCORDING TO YOU?

Influencer marketing done the right way will blow your mind! 

It becomes a win-win situation for both the company and the influencer. Where the influencer gets to hone their skills and learn about new brands and products, the brand wins by having the influencer as the voice of the customer, testing the product and giving the brand first-hand information on where they need to improve. 

Whilst at SafeBoda, I worked with some of the most amazing influencers in Nairobi – a very novel idea at the time but, it worked great! I worked with influencers who had organically come into the brand on their own – people who had taken rides and seemed to enjoy the experience. Strange enough, even some who had had a bad experience that we managed to turn around – a strategy that worked in our favour as we did not need to “push” them to work but they were excited to partner and drive results. 

Secondly, for any influencer marketing strategy to work, consider it a job like any other. Targets must be set and measured – a former boss of mine consistently used to say what is not measured, is not done – truer words were never spoken. 

Set targets for them, have weekly catch-up sessions, have regular idea generation sessions and you’d be surprised at the wealth of insights influencers can garner for your brand. 

2020 AND BEYOND

IF YOU COULD GO BACK IN TIME, WHAT WOULD YOU TELL YOUR YOUNGER SELF?

Girl, stop! Stop being so scared of other people’s opinions, putting yourself down to please others will get you nowhere – it doesn’t even go with your skin tone! You’re doing a disservice to folks who would otherwise want to know the real authentic you and passing up tonnes of opportunities by staying silent. Speak, girl, SPEAK!

WHAT CHALLENGE IS ON YOUR PLATE? WHAT ARE SOME OF THE PAIN POINTS YOU ARE TRYING TO OVERCOME IN YOUR LIFE WHETHER PROFESSIONALLY, PERSONALLY, OR BOTH?

Work-life balance is one of the dragons I am trying to slay for sure but, in addition to this, I’m trying to work out a more intentional relationship with God, I’m certainly not where I used to be 3-4 years ago but, I’m not there yet – when I let Him fix this, this will fix a lot of other unaligned areas in my life I believe. 

ANY BUCKET LIST ITEMS?

Closer home, I’m very keen on zip-lining (I have since checked this off the list 💪🏾💪🏾), bungee jumping, and taking a trip to a faraway destination unplanned and on my own – they say this is life-changing – let’s see how that goes! 

Professionally, I’d like to be my own boss very soon. I’d love to work with brands across Africa changing how they position themselves for the global market in a more exciting, fun, and relatable way!

WHO ARE SOME OF YOUR SHEROES?

The grit of Wangari Maathai – against all odds, stood against great men to defend environmental conservation. 

Angela Merkel – German leader from 2005 to January of this year with an impeccable record to date – no scandals, no drama, just progress, and great leadership! Ah! I’d love to meet her someday.

Kamala Harris!!! Need I say more? – sounds cliche but goes without saying, she did put the women species on the map planting dreams in little girls’ minds that they could become what they wanted – didn’t matter how old, your skin colour nor, your background, you can become what you believe!

Sheryl Sandberg – the COO of Facebook – stumbled upon her amazing story of resilience on Ted Talks and just so I don’t fill up the page with amazing women, last but certainly not least, who’s not an Oprah fan? From a news desk intern to having leaders clamouring for a seat at her table! 

WHAT ARE YOU CURRENTLY READING?

I must say, I am an in-betweener of e-reading versus paperback with the distractions that come on digital gadgets but, I certainly am enjoying the paperback version of ‘The Leader who had no title‘ by Robin Sharma fantastic insights on why titles are just but titles and in the end, the most important thing is the quality of work coupled with the humility that comes with life-long learning in addition to how we treat those we meet along our professional journeys. 

WHAT WOULD YOU COME BACK AS IN THE NEXT LIFETIME CAREER-WISE? DO YOU THINK YOU MISSED A CALLING?

I probably wouldn’t change a thing if I could do it over – I love where I am at – Marketing, Customer Experience, Consumer Psychology – I’m living the dream – my dream. The only thing I would add is a race car driver – which I still probably can be – who knows!

WHAT IS ON YOUR NETFLIX WATCHLIST?

If I can wrangle the remote off my kids’ hands, I may just get to watch the Kenyan-produced shows starting with 40 sticks – seems like something pretty dope is happening on the Kenyan art scene.

Leah with her family, Women In Marketing

WHO HAVEN’T YOU SEEN OR TALKED TO IN A LONG TIME AND HOPE THEY ARE DOING OKAY?

One of my first bosses, Yvonne Mwangi. When I worked in the aviation sector- she was the coolest, most no-nonsense female boss I ever had! We became such good friends that she was on my wedding line-up – we haven’t spoken in a hot minute but, I hope to remedy this soon. I hope she’s doing great – hey Yv! 

WE ARE ALWAYS LOOKING FOR AMAZING WOMEN IN MARKETING TO PROFILE. WHO WOULD YOU LIKE US TO GET IN TOUCH WITH?

Priscilla Muhiu – GM, Glovo – I could listen to her all day!

A UNIQUE MESSAGE FOR ALL YOUNG PROFESSIONALS IN THE MARKETING INDUSTRY

This will sound cliche, “Don’t be afraid to voice your ideas. All ideas, even the most ridiculous sounding, have an angle of exploration. I have found in recent years, there’s a great deal of value in testing out different kinds of mediums and ideas. Speak up, be heard but also, be humble enough to accept other ideas. There’s enough room for ALL of us to sparkle! 

THANK YOU FOR YOUR TIME LEAH. WE HOPE THIS INTERVIEW WILL INSPIRE FUTURE LEADERS AND OTHER WOMEN IN MARKETING. HOW CAN PEOPLE FOLLOW YOU AND YOUR COMPANY ON SOCIAL MEDIA?

Nowadays, I’m rarely on my social media (no social bandwidth here save for LinkedIn – Leah Waweru) But, for the amazing team I work with, you can find them on almost ALL social media channels as Powwater – let them know I sent you, they might just cut you a  deal on Quality- tested safe drinking water*wink*

WOULD YOU LIKE TO PARTICIPATE IN OUR #WOMENINMARKETING SERIES? CLICK HERE TO COMPLETE OUR SIGN UP FORM AND WE’LL BE IN TOUCH

Head of Relationship Management at naughtybanana. I am a father to an awesome boy who thinks highly of me; perhaps I'm doing something right after all. When I'm not establishing new business relationships, you might catch me reading a book or of course, being an awesome dad.